In competitive job markets, attracting skilled professionals requires more than competitive compensation. Today’s most sought-after talent evaluates culture, values, environment, learning opportunities, and benefits. Strong employer branding is the difference between attracting top talent and missing out.
Toby Briant, CEO, Rutherford Briant
Toby emphasises that at Rutherford Briant, the team has successfully recruited experienced consultants from other organisations by authentically sharing their story, values, vision, and real employee experiences. Employee referrals have increased significantly through this transparent approach — proof that genuine employer branding works.
Amanda Sainter, Director, Rutherford Briant
Strong employer branding strengthens employee identity and sense of belonging. Amanda managed Rutherford Briant’s 2022 rebrand and observed measurable improvements including improved retention, a fantastic “shop window” to attract new talent, a shift in accountability mindset, and productivity improvement.
The rebrand involved consultation across all organisational levels, ensuring staff felt ownership of the changes. This collaborative approach led to a more cohesive and harmonious workplace while reinforcing a positive company culture.
Building Your Employer Brand
Whether you’re a growing SME or an established business, developing a clear employer brand pays dividends in both recruitment and retention. If you’d like guidance on building yours, get in touch with our team.