This blog will outline the significance of a strong employer branding strategy and the benefits it has had on our internal and external approach to attracting and retaining top talent, whilst building and maintaining our dynamic company culture.
Toby Briant, CEO, Rutherford Briant:
“In today’s competitive job market, attracting top talent is challenging. This holds true for the recruitment industry too. Good staff are difficult to find and experienced consultants have been in high demand for the past two years.
Strong employer branding is essential for attracting (and retaining) the best talent. Recruitment consultants, like other sought-after talent pools, look for more than just the best salary package. Choices are likely to be based on culture, values, environment, learning opportunities and benefits.
At Rutherford Briant, we’ve focused on improving our employer brand and engaging staff, enabling us to attract experienced, high-performing hires from other businesses. Our strong reputation and recognition for employee engagement has improved initial introduction, whilst existing employee recommendations have dramatically increased. When engaging with high-calibre individuals, authentically sharing our story, values, vision and offering insights into real employee experiences, makes the process more transparent, enjoyable and successful.
We have built a great track record of attracting talented recruiters from national, regional and independent businesses and continued to build our employer brand, whilst retaining our culture of high achievement, reward and fun (great fun being one of our values!)
Employer branding isn’t a short-term fix or easy change, but the investment is worth the effort!”
Amanda Sainter, Director, Rutherford Briant:
“Strong employer branding can be highly impactful internally. It not only enhances an employees’ sense of identity and belonging within the organisation, but also can increase a sense of pride in their work and how they advocate for the business in their communications externally.
Having project managed Rutherford Briant’s rebrand in 2022, I learned quickly how much of a positive effect employer branding can have on its current and future workforce. Improved retention; a fantastic ‘shop window’ to attract new talent; a shift in accountability mindset; productivity improvement and much more.
As part of the process, there were various rounds of consultation from new joiners to the directors of the business, ensuring that everyone was part of the process and felt ownership over the change.
Without doubt, the re-brand reinforced and promoted a positive company culture allowing our employees to believe in and resonate with Rutherford Briant’s values and culture. Ultimately it led us to a more cohesive and harmonious workplace.”
Whether you are experienced in employer branding or just starting on your journey, why not download a copy of our recent ‘Complete Guide to Employer Branding’. This document is designed to help you navigate the world of employer branding, providing you with valuable insights and advice on creating the ultimate employer branding strategy.